ALL YOU NEED TO KNOW
If you can only afford one thing at your show, afford IMPACT. In exhibition world, the importance of impact should never be underestimated. If you achieve impact with your stand design you will be busy. If your stand is boring, show visitors will pass you by. It’s basic stuff but without impact you are on a hiding to nothing!
IF YOU WANT TO KNOW MORE
NEVER UNDER ESTIMATE THE IMPACT OF GREAT DESIGN
Why is impact so important?
Because impact = footfall and footfall = enquiries.
And, for most companies, enquiries is why they attend shows.
Always remember, the primary purpose of your stand design is to get show visitors to STOP by your stand so that your team can introduce themselves and engage visitors in “qualifying” conversations. On this basis, a bold statement or an intriguing question (as a stand headline) is more likely to generate a response than the usual “CompanyName. World leaders in the field of xyz”.
If you have, at any time, created a striking advertisement, then you already have the basis of a good stand design. Don't clutter your stand with what you do, where you do it, how you do it and why you do it as your sales team is on-site to cover that side of things.
Keep your message impactful and simple and people will STOP to talk.
How Shell-Clad can help
We have been designing exhibition stands for ten years or more, so we know a thing or two about IMPACTFUL design!
Furthermore, our in-house creative team has worked on advertising campaigns for many of the world's great brands including Wimbledon, Reebok, Shell, Vodafone, Philips, Boots, Porsche Design, FedEx, Cerruti and Ford.
Add to this, we invented DIY shell scheme cladding (hence our name: Shell-Clad) and we know this business better than anyone.
In summary, we are a company with both imagination and an innovative product range and we can and will deliver an exhibition stand with real impact!
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